3 July 2023

How To Start a Business in Australia with No Money (2023 Guide)

How To Start a Business in Australia with No Money (2023 Guide)

Picking a Business Idea

Crafting a Business Plan

Choosing a Business Structure

Registering Your Business

Securing Funding

Establishing Your Online Presence

Operations and Risk Management

Marketing and Growth

Starting a Home Business in Australia

How can Mobo Co help you in your business journey



In today’s fast-paced digital world, the traditional barriers to entry for starting a business are rapidly dissolving. No longer do you need a brick-and-mortar storefront or a hefty bank loan to kickstart your entrepreneurial journey. All it takes is a resilient spirit, a dash of creativity, and of course, a little guidance.

Welcome to our guide on How To Start a Business in Australia with No Money. We’ve curated this resource, especially for aspiring entrepreneurs like you, who are fuelled by ambition and innovation but might be a little short on cash. And guess what? That’s perfectly okay! We’re here to prove that you can start and run a successful business with limited funds, or even no money at all.

This guide will walk you through all the crucial steps of starting a business – from ideation to operation, from planning to marketing. And yes, we’ll also cover the essential aspects of securing funding, even when you don’t have money to start with. We’ll provide you with practical, budget-friendly tips and resources that are as valuable for a home-based business as they are for a large-scale operation.

Whether you’re a would-be solopreneur, a hopeful home-based business owner, or a budding business magnate with a big dream, this guide is for you. So, strap in and get ready to embark on the most exciting journey of your life. After all, every business starts with a first step – let’s take yours together.

Picking a Business Idea

One of the initial steps in starting your business journey is to select an idea – one that aligns with your passions, skills, and market trends. When starting with no capital, it’s even more essential to pick a business concept that requires a minimal upfront investment. Here’s how you can do it:

Choosing a Business Idea with No Capital Requirement

Think about services or products you can offer without needing a physical store or substantial starting capital. Some examples could include freelance services (like writing, graphic designing, or consulting), dropshipping, selling handcrafted goods, selling digital products, or becoming a social media influencer. You could even consider a buy/swap/sell business, where you act as a middleman between buyers and sellers.

Online Businesses You Can Start with No Money

The online space offers an array of opportunities for entrepreneurs with no starting capital. Blogging, for instance, requires little more than a domain name and hosting service. Or you could start a YouTube channel, where you create and share content about a topic you’re passionate about. Online consulting is another viable option – if you have expertise in a specific area, you can offer consultations to clients worldwide.

Defining Your Target Audience

Having a clear understanding of your target audience is crucial for your business’s success. This includes knowing their age, location, interests, and pain points. Once you’ve identified your target audience, it’s easier to tailor your products, services, and marketing efforts to meet their specific needs.

Analysing Your Competition

An essential part of crafting a successful business strategy is understanding your competition. Analyse their business models, pricing strategies, marketing efforts, and customer reviews. This will give you insights into what works well in the market and help you identify gaps you can fill with your offerings.

Staying informed about the trends in your chosen industry is crucial. It can help you adapt your business plan, predict future changes, and stay competitive. You can keep up with trends by subscribing to industry newsletters, attending relevant webinars or conferences, and networking with other professionals in your field.

Remember, the key to picking a winning business idea is to align your skills and passion with market demand. Once you’ve found an idea that ticks these boxes, you’re ready to move on to the next stage: crafting a solid business plan.

Suggested Reading: 27 Surefire Ways to Improve Cash Flow for Small Businesses

Crafting a Business Plan

Crafting a Business Plan

A business plan serves as a roadmap for your business, detailing the steps you need to take to achieve your entrepreneurial goals. It provides clarity on what you want to accomplish and how you plan to do it. Here’s how you can craft a robust business plan:

Outlining Your Goals and Strategies

Your business plan should begin by outlining your business’s mission and vision. These are your big-picture goals. From there, break down these objectives into smaller, more manageable targets that you can pursue in the short and medium term.

Next, outline your strategies for achieving these goals. This could include your marketing and sales strategy, your operations plan, and your customer acquisition and retention tactics. Consider any potential obstacles and how you’ll overcome them.

Creating Financial Projections

Financial projections are a critical component of your business plan. Even if you’re starting without money, understanding the numbers is vital. Detail your projected income, expenses, and profitability over the next three to five years.

Estimate how much it’ll cost to run your business, and how much you expect to make from sales. Don’t forget to consider less frequent costs, such as taxes and license renewals. Remember, these are estimates – it’s okay if they change as you learn more about your business’s performance.

Importance of a Business Plan

A well-crafted business plan is essential for several reasons:


It offers you a clear direction and helps keep your business efforts aligned with your objectives.


It provides a basis for making informed decisions about the growth and development of your business.


If you eventually seek external funding, a business plan will be required to convince investors or lenders of your business’s viability.


It serves as a benchmark, enabling you to measure your progress and make necessary adjustments.

In summary, crafting a business plan is not just a bureaucratic necessity – it’s a tool that will guide your business venture, helping you navigate challenges, capitalise on opportunities, and steer your business toward success. Your business plan isn’t set in stone; it should evolve as your business grows and changes. Consider it a living document that keeps you focused and on track.

Choosing a Business Structure

When starting a business in Australia, you will need to choose a legal structure that best suits your needs and circumstances. Your choice will impact various aspects of your business, including taxes, liability, and compliance obligations. Let’s take a look at the four most common types of business structures in Australia.

Sole Trader

As a sole trader, you’ll be solely responsible for all aspects of your business. This means you have full control, but it also means you’re personally liable for the business’s debts. You can employ staff, but the business is run under your name or a registered business name. The simplicity and low setup cost make this an attractive structure for new, small-scale businesses.


A company is a separate legal entity, meaning it has its own legal rights and obligations. It can incur debt, sue, and be sued, and it continues to exist even if management changes. The directors manage the company, and the shareholders own it. Setting up a company is more complex and costly than other structures, but it provides protection from personal liability and can provide a perception of credibility in the market.


A partnership is a group of people who run a business together, but not as a company. Each partner is personally liable for the partnership’s debts, and partners share the business’s profits. It’s a relatively simple and cost-effective structure to set up, making it suitable for businesses where more than one person owns and manages the business.


A trust is an obligation imposed on a person (a trustee) to hold property or assets for the benefit of others (the beneficiaries). Trusts require a formal trust deed, can be costly to set up and operate and require a high level of record-keeping. Trusts can provide benefits in terms of asset protection and tax planning.

Before deciding, it’s a good idea to seek legal or financial advice to understand the full implications of each business structure. Remember, your business structure can change as your business grows and evolves, so choose the one that fits best for your current situation and future aspirations.

Registering Your Business

Once you’ve chosen your business structure and drafted your business plan, the next step is to officially register your business. This step involves several important aspects:

Applying for an Australian Business Number (ABN)

An ABN is a unique 11-digit number that identifies your business to the Australian government and community. You can use this number when ordering goods, sending invoices, or completing tax forms. Applying for an ABN is free and can be done online through the Australian Business Register’s website.

Securing a Business Name

Your business name is your identity; it’s how your customers will know and find you. You need to register your business name with the Australian Securities and Investments Commission (ASIC). There’s a small fee to register, and you’ll need to renew it every one or three years.

Registering Your Website Domain

In today’s digital world, a business website is crucial. Once you’ve chosen a business name, you’ll want to secure a matching domain name for your website. Many providers can help you register a domain name, typically for a small annual fee.

Understanding Necessary Licenses and Permits

Depending on the nature of your business, you may need specific licenses or permits to operate legally. These could range from food business licenses to import/export permits. The Australian Business Licence and Information Service (ABLIS) can help you identify what licenses and permits apply to your business.

Registering for Goods and Services Tax (GST)

If your business has a GST turnover (gross income minus GST) of $75,000 or more, you’ll need to register for GST. This can be done through the Australian Taxation Office (ATO) and is a crucial step in ensuring your business meets its tax obligations.

Registering your business might seem like a daunting task, but it’s a critical step in establishing your business’s legal and operational foundation. After completing these registration steps, you’ll be one step closer to launching your business.

Securing Funding

Even though you’re starting a business with little or no money, you’ll need to secure funding to cover operational costs as your business grows. Here’s how you can go about it:

Assessing Startup Costs

The first step is to estimate your startup costs. These can include expenses for equipment, inventory, branding, marketing, and website development. Don’t forget ongoing costs like rent (if applicable), utilities, insurance, and salaries. Having a clear understanding of these costs will help you determine how much funding you need.

Identifying Funding Sources

There are several ways to fund a startup business. Here are a few options:

Personal Savings

If you have personal savings, this can be the easiest way to fund your business. However, this involves a degree of personal risk, so it’s crucial to make sure you don’t jeopardise your financial security.


You can consider taking a small business loan from a bank or a microfinance provider. This will depend on your credit history and ability to repay the loan.

Using Personal Credit Cards and Lines of Credit

Personal credit cards and lines of credit can be a quick way to finance your business. However, they often come with high-interest rates, so use them cautiously.

Crowdfunding and Grants

Crowdfunding websites allow entrepreneurs to raise funds from a large number of people online. You pitch your business idea, and people can donate or invest in your startup.

There are also various grants available for small businesses in Australia. These grants are often industry-specific or targeted at particular groups of entrepreneurs, such as women or young people.

Suggested Reading: Top Small Business Grants for QLD Business Owners (Updated 2023)

Working with Family and Friends

Borrowing from family and friends can be another way to secure funding. It’s essential, however, to ensure that both parties are clear about the terms of the loan to avoid any misunderstanding in the future.

Remember, it’s essential to be realistic about your funding needs and options. Try to secure enough funding to cover your expenses for the first few months until your business starts generating revenue. Always keep track of your business expenses and maintain a strict budget to manage your finances effectively.

Establishing Your Online Presence

In this digital age, having an online presence is crucial to the success of your online business. It’s one of the most effective ways to reach potential customers and grow your brand. Here’s how to do it:

Developing a Professional Website

Your website serves as the digital storefront of your business. It should be visually appealing, easy to navigate, and provide valuable information about your products or services. Invest in good web design and ensure your website is mobile-friendly, as a significant number of consumers browse using their smartphones. Also, consider Search Engine Optimisation (SEO) strategies to improve your website’s visibility in search engine results.

Engaging in Digital Marketing

Digital marketing includes a range of strategies to promote your business online. This can include content marketing (such as blogging), email marketing, search engine marketing (SEM), and social media marketing. Create a digital marketing plan that outlines your strategies, business goals, and the metrics you’ll use to measure success.

Consider using marketing automation tools to streamline your marketing efforts. These can help you manage email campaigns, schedule social media posts, and track your performance.

Becoming a Social Media Influencer

If applicable to your business, consider becoming a social media influencer. This involves building a substantial online following and using your influence to promote your own products or services. This strategy requires consistency, creativity, and authenticity. Choose the social media platforms that best suit your business and audience, whether it’s Instagram, Facebook, LinkedIn, Twitter, or others.

Keep in mind that establishing a strong online presence takes time and patience. It’s all about building relationships with your audience and providing value. As you continue to engage with your audience and share valuable content, you’ll see your online presence grow, leading to increased brand awareness and, ultimately, sales.

Operations and Risk Management

Running a business isn’t only about selling products or services. It also involves managing operations, mitigating risks, and staying compliant with laws and regulations. Here are key areas to consider:

Organising Your Finances

Start by setting up a separate business bank account. This will make it easier to manage your finances and will provide a clear distinction between your personal and business expenses. Also, use accounting software to keep track of your income and expenses, prepare invoices, and manage your taxes.

Understanding Taxation for Your Business

Different business structures have different tax implications. You’ll likely need to pay income tax, Goods and Services Tax (GST), and possibly payroll tax and fringe benefits tax. Consult with a tax professional or use resources provided by the Australian Taxation Office to understand your obligations.

Protecting Your Intellectual Property

If your business involves unique products, services, or branding, consider protecting your intellectual property through trademarks, patents, or copyrights. This can prevent others from using your business ideas without permission.

Ensuring Cyber Security

Cyber threats can harm your business, leading to financial loss and damaged reputation. Implement strong security measures such as firewalls, anti-malware software, and data encryption. Regularly back up your data and educate your employees about cyber security practices.

Learning About Hiring Employees and Managing Suppliers

As your business grows, you may need to hire employees. Understand employment laws, create clear job descriptions, and establish a fair and legal hiring process. Similarly, learn how to manage your suppliers effectively to ensure a steady supply of goods or services.

Preparing for Emergencies

Develop a contingency plan to handle potential crises, such as natural disasters, supply chain disruptions, or significant economic changes. This should include a communication plan, an emergency contact list, and recovery strategies.

Arranging Business Insurance

Insurance is crucial to protect your business from potential risks, including property damage, legal liabilities, and employee-related risks. Work with a reputable insurance broker to find a policy that fits your business needs.

By giving due attention to operations and risk management, you can ensure the smooth running of your business, reduce unexpected disruptions, and maintain a positive reputation.

Marketing and Growth

After setting up your business and ensuring it runs smoothly, you need to focus on marketing and growth. Effective marketing can help you reach potential customers, boost sales, and grow your business. Here’s how to do it:

Writing a Marketing Plan

A marketing plan outlines your marketing goals and the strategies you’ll use to achieve them. It should include a market analysis, your target audience, your unique selling proposition, your pricing and promotion strategies, and a budget.

Validating Ideas with Preorders

If you have a new product or service idea, consider validating it with preorders. This involves offering the product for sale before it’s ready, giving customers the chance to order it in advance. This can give you a sense of the demand for your product and provide initial funding for production.

Using Social Media and Email Marketing

Social media is a powerful tool for reaching and engaging with your audience. You can use it to promote your products, share valuable content, and engage with your followers. Similarly, email marketing allows you to send personalised messages to your customers, improving retention and encouraging repeat purchases.

Communicating with Customers

Effective communication with your customers can help you build strong relationships, improve customer satisfaction, and boost sales. This can involve responding to customer inquiries, asking for feedback, and notifying customers about new products or promotions.

Establishing Your Brand

Your brand is more than your logo or business name. It’s how customers perceive your business. To establish a strong brand, be consistent in your messaging, provide excellent customer service, and ensure your products or services meet or exceed customer expectations.

Remember, marketing and growth should be ongoing efforts. Keep measuring your performance, adapting your strategies, and exploring new opportunities to keep your business growing.

Suggested Reading: Tips For Renting Your First Office Space as a Small Business

Starting a Home Business in Australia

Starting a Home Business in Australia

Starting a home business can be an excellent way to bring your entrepreneurial ideas to life while also enjoying the flexibility of working from home. However, it comes with its own set of challenges and requirements. Here’s how to go about it:

Understanding the Nuances of Home Businesses

Home businesses often have lower startup costs, but you need to ensure you have a dedicated workspace and can separate your work and personal life. You’ll need to manage distractions and maintain a professional image.

Suggested Reading: Coworking vs Working From Home: What’s Right for You?

Securing Capital

Just like any other business, home businesses need capital to start. Although you might save on rent and commuting costs, you may still need money for equipment, inventory, marketing, and other business expenses. Consider your funding options as discussed in the “Securing Funding” section above.

Insuring Your Business

Your home insurance may not cover your business, especially if customers visit your home or you store business inventory there. Consider a business insurance policy that covers liability, property damage, and potential business interruptions.

Home businesses need to comply with legal requirements, including business registration, tax, and possibly licensing. You also need to understand the legal terms related to your contracts with clients, suppliers, and employees.

Developing a Marketing Strategy

Marketing is crucial for home businesses, especially since you won’t have a physical storefront to attract customers. Leverage online marketing techniques such as SEO, social media marketing, and email marketing. Also, consider local marketing strategies, like participating in local events or collaborating with other local businesses.

Hiring Employees

If your home business grows, you might need to hire employees. If you do, ensure you comply with labor laws, including minimum wage regulations, safe working conditions, and fair hiring practices. Remember, hiring employees might require you to upgrade your insurance to cover workers’ compensation.

Starting a home business in Australia can be a rewarding experience. By understanding the nuances of running a business from home and planning accordingly, you can build a successful home-based business.

Suggested Reading: The 5 Stages of Small Business Growth (And How to Succeed in Them)

How can Mobo Co help you in your business journey

Mobo Co offers an array of services designed to support entrepreneurs starting their businesses in Australia, even with no upfront capital.

Coworking and Hot Desks

When you’re just starting, investing in full office space may not be feasible. Mobo Co’s coworking spaces and hot desks provide a flexible, cost-effective alternative. You can enjoy a professional environment to work in and network with like-minded individuals without the high overhead costs.

Office Suites and Serviced Offices

As your business grows, you might need a more private workspace. Mobo Co’s office suites and serviced offices are fully furnished and equipped, saving you the costs of office setup and maintenance.

Meeting Rooms

For critical meetings with clients, partners, or your team, Mobo Co offers meeting rooms. This saves you from the expenses and logistics of renting meeting spaces on demand.

Virtual Offices

If you’re working from home or on a tight budget, a virtual office can provide you with a professional business address, telephone answering services, and virtual receptionist services. This can significantly boost your business’s credibility without the cost of physical office space.

Mailbox and Mail Forwarding

Maintain a professional image with a business mailing address. Mobo Co’s mailbox and mail forwarding service ensures you receive all important documents and packages promptly, even if you’re not physically present.

With Mobo Co, you get the benefits of a traditional office without the financial burden, letting you focus your resources on growing your business. Contact us today to learn more.


Starting a business in Australia, even with no money, is a viable and rewarding venture. You’ve now walked through the process, from finding a no-capital business idea, crafting a robust business plan, registering your business, securing funding, and establishing an online presence, to managing your operations, marketing, and growth.

Here are some key takeaways:

  • Research and Planning: Understanding your market, audience, and competition is crucial. It helps you align your business to market demands and stand out from the competition.
  • Validating Your Idea: Use preorders and other methods to validate your business idea before investing too much time and effort.
  • Funding: While it’s possible to start with little to no money, eventually, you’ll need funding for growth. Explore different funding sources such as grants, crowdfunding, and loans.
  • Digital Presence: An online presence is vital in today’s digital world. Invest in a professional website and use social media to reach your audience.
  • Resilience: Running a business is not always smooth sailing. Be prepared for challenges and always have contingency plans.

Starting a business with no money may sound daunting but with the right idea, careful planning, dedication, and smart execution, it’s achievable. We’ve outlined the steps for you – now it’s up to you to take the leap. Remember, every successful business today started with an idea and the determination to bring it to life.

Good luck on your entrepreneurial journey. Remember, the best time to start is now!